Media Buy Transparency – mind the gap

Posted on Tuesday, May 27, 2014

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent.      They probably should […]

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