Worth your read — blog post by Andrew Eklund, Ciceron, Taan member in Minneapolis.
Last month at the MediaPost Brand Marketers Summit in Lake Tahoe, I went way out on a limb and spent the entirety of my 40-minute presentation telling those in attendance everything they needed to do to never need my agency. (Oh. Did I mention that I spend $30,000 to sponsor this event? Pretty bright guy, this Swede is.) (Full video here.)
Link to original article here…