Here are two interesting perspectives about determining the value of your agency.
Many members have asked about this topic, so we reached out to the experts for their thoughts.
The first article written for TAAN is by John Harrison and Harvey Miller of Miller+Harrison, the mergers and acquisitions consulting firm in NY.
It is titled: “Valuation of an Advertising Agency”
The second is by Jerry Langsner, TAAN’s CPA Counsel, at Kofler, Levenstein, Romanotto & Co., P.C.
It is titled: “The Four Best Ways to Value an Advertising Agency”
Both these articles have some important insight that you can use.
Members of TAAN can access them within the “members-only” Document Library: Running the Agency Section.