What I learned at the Cannes Lions

EVERYTHING IS CHANGING AND YOU ARE SO SCREWED

Each year ad agencies and clients from around the world gather in the south of France for the industry’s premier event: The Cannes Lions. It is 7 intense days of seminars, workshops, award ceremonies and parties. This year many of the seminars and workshops focused on life in a Web 2.0 world.Overall, the Web 2.0 seminars and workshops I attended were  more clich√© than content. Speakers would take 30 minutes to say: "With Web 2.0 it’s no longer a one-way message but a two-way conversation with the customer" then spend the remaining 15 minutes predicting the downfall of agencies and clients who don’t adapt. Case studies were sparse.