EVERYTHING IS CHANGING AND YOU ARE SO SCREWED

Each year ad agencies and clients from around the world gather in the south of France for the industry’s premier event: The Cannes Lions. It is 7 intense days of seminars, workshops, award ceremonies and parties. This year many of the seminars and workshops focused on life in a Web 2.0 world.Overall, the Web 2.0 seminars and workshops I attended were  more cliché than content. Speakers would take 30 minutes to say: "With Web 2.0 it’s no longer a one-way message but a two-way conversation with the customer" then spend the remaining 15 minutes predicting the downfall of agencies and clients who don’t adapt. Case studies were sparse.