Why “Social Media” is neither

I recoil a little every time I say “social media.” I think the term is just plain wrong and fuels misconceptions. I prefer the term “peer-to-peer networks” instead. Here’s why.

First is the word “social.” For many business people, this word conjures up images of teens gossiping and other frivolities. Which is exactly what many executives still think social media is all about and why they don’t want their brand associated with it.    >>Read More>>