{"id":1941,"date":"2015-06-18T12:25:21","date_gmt":"2015-06-18T12:25:21","guid":{"rendered":"https:\/\/taan.org\/?p=1941"},"modified":"2015-06-18T12:25:21","modified_gmt":"2015-06-18T12:25:21","slug":"how-digitally-evolved-is-your-company","status":"publish","type":"post","link":"https:\/\/taan.org\/how-digitally-evolved-is-your-company\/","title":{"rendered":"How digitally evolved is your company?"},"content":{"rendered":"

In my post on\u00a0Growth Strategy<\/a>, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company\u2019s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That\u2019s changed.<\/p>\n

Over the past ten years, the role and prevalence of digital in marketing has made it an\u00a0integral part of growth. Today, lack of digital skills alone can grind growth to a halt and render an otherwise healthy company vulnerable to more digital savvy competitors. We\u2019ve seen this with large companies like\u00a0Sears<\/a>,\u00a0Borders<\/a>\u00a0and Blockbuster. But for each one of these high profile digital disaster stories there are 10,000 companies you\u2019ve never heard of struggling to grow with their own digital blind spot.<\/p>\n

A recent\u00a0Harris Poll\u00a0<\/a>underscored this problem in the US where only one in ten U.S. workers consider themselves proficient with the digital tools, no less digital strategy. In the UK, a recent\u00a0survey by Lloyds Bank<\/a>\u00a0found that in 2015 around a quarter of all UK small to mid-sized enterprises still lacks basic digital skills like running a website, using e-commerce or maintaining a social media presence. The same report showed that companies with strong digital skills were one third more likely to see growth than their digitally-deficient counterparts. Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business. A\u00a0Cap Gemini report<\/a>\u00a0cites 77% of companies considered missing digital skills as the key hurdle to their goals. It also reports that companies with strong digital competence are, on average, 26% more profitable than their industry competitors…<\/p>\n

…Read the rest of the article\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In my post on\u00a0Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company\u2019s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That\u2019s changed. Over the past ten years, the role […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[242,297],"tags":[331,338,339],"acf":[],"_links":{"self":[{"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/posts\/1941"}],"collection":[{"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/comments?post=1941"}],"version-history":[{"count":0,"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/posts\/1941\/revisions"}],"wp:attachment":[{"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/media?parent=1941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/categories?post=1941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taan.org\/wp-json\/wp\/v2\/tags?post=1941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}