- Cooperative Learning
- Expert Insight
- Cultural Reach
- Shared Capabilities
When was the last time you had an honest, revealing conversation with the head of another agency? Maybe never?
Taan’s uniqueness arises from the honest willingness of its members to openly share their personal experiences, expertise, ideas, best practices, specialties, financials, successes, failures and even their dreams.
Taan helps agency owners operate in less of a vacuum by revealing winning new business strategies, providing a sounding board for new ideas and directions, sharing hard operating data and fostering non-competitive, cooperative relationships with other independent agency peers.
We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. Our second installment is from Taan member Stephen Moegling is a partner at Franklin Street, a health care and digital branding consultancy based in Richmond, Virginia. Here he unpacks our recent Global Trend Briefing on THE FUTURE OF BETTERMENT - providing his take on some of the key issues facing health and wellness in 2016 and beyond: where are consumer expectations heading? And how can brands help customers fulfil their dreams ...
If there is any resource that you are successfully using in your agency, please feel free to refer it to us. We might put it on the list.