- Cooperative Learning
- Expert Insight
- Cultural Reach
- Shared Capabilities
When was the last time you had an honest, revealing conversation with the head of another agency? Maybe never?
Taan’s uniqueness arises from the honest willingness of its members to openly share their personal experiences, expertise, ideas, best practices, specialties, financials, successes, failures and even their dreams.
Taan helps agency owners operate in less of a vacuum by revealing winning new business strategies, providing a sounding board for new ideas and directions, sharing hard operating data and fostering non-competitive, cooperative relationships with other independent agency peers.
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year. We wanted to see what would happen if we flipped the traditional agency business model. In recent months, that question has been answered several times over with reactions similar to his. The advertising agency business model is not something I’d ever given a lot of thought to until my friend Lee, one of Europe’s top corporate lawyers, asked me to explain it to him. I described how agencies pitched for business, ran projects, set prices, billed for their services, and how they were staffed. I saw ...
If there is any resource that you are successfully using in your agency, please feel free to refer it to us. We might put it on the list.