- Cooperative Learning
- Expert Insight
- Cultural Reach
- Shared Capabilities
When was the last time you had an honest, revealing conversation with the head of another agency? Maybe never?
Taan’s uniqueness arises from the honest willingness of its members to openly share their personal experiences, expertise, ideas, best practices, specialties, financials, successes, failures and even their dreams.
Taan helps agency owners operate in less of a vacuum by revealing winning new business strategies, providing a sounding board for new ideas and directions, sharing hard operating data and fostering non-competitive, cooperative relationships with other independent agency peers.
In my post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital competence was tenuous. Because of that companies could rely on outsourced digital competence and get along fine. That’s changed. Over the past ten years, the role and prevalence of digital in marketing has made it an integral part of growth. Today, lack of digital skills alone can grind growth to a halt and render an otherwise healthy company vulnerable to more digital savvy competitors. We’ve seen this with large companies like Sears, Borders and Blockbuster. But for each one of these high profile digital dis...
If there is any resource that you are successfully using in your agency, please feel free to refer it to us. We might put it on the list.