Let’s Grow Together
Fueled by member collaboration, Taan Worldwide is a growth incubator for independent marketing agencies.
Our relationships are what makes us different. We’re fiercely dedicated to an open culture, which promotes trust and connections that are often deeper than a typical business network – allowing for selfless collaboration and high-level idea exchange in pursuit of inventive solutions.
Taan membership is purposefully a wide range of expertise across the spectrum of communications agencies. PR, traditional agencies, creative firms, strategic consultants, digital, research, media buying, experiential, design, mobile developers, social marketing, research, crisis management... you get the idea. We believe that each of us offer a perspective that will expand our collective knowledge that will strengthen our businesses. A team of peers that work to benefit each other. Along with broad portfolio of capabilities that enable our clients to extend their brand around the world.
This is not an organization for everyone in this business. But for those who see the benefit of such an open environment, demonstrate the commitment to sharing among peers, and bring to Taan a valuable perspective, these are the agencies that will be welcomed into our organization.
How many times have you had an honest, revealing conversation with the head of another agency? Hardly ever? Maybe never?
Taan’s Value in Your New Business Efforts
As an organization, Taan can help your new business efforts in several ways:
Successful New Business Strategies: Share and discover new business processes, new ideas for prospecting, positioning, gaining visibility and selling more profitable compensation packages.
Specialization: Taan members can effectively and profitably provide the services that your agency might not have through the diverse capabilities and cooperation of its members and affiliates worldwide.
Enhanced Expertise: Members can become “quick experts” in a product or service category by tapping into the expertise of other Taan members. Members have helped each other put together collaborative solutions for clients and will even jointly pitch new business.
Branch Office Services: With their close contacts in markets around the world, Taan members can provide their clients with localized, hands-on service almost anywhere they might need it.
Taan International Capabilities and Services
Many of your clients are involved in global marketing to some degree and Taan agency members are positioned to assist them in many countries around the world.
All international marketing efforts eventually must succeed on a local level. Understanding local customs, answering local needs and speaking local languages is what Taan is all about. Throughout the world, Taan offers experience and local know-how to help your clients appeal to local customers’ wants and needs.
Being part of an international network helps Taan members stay on top of market changes, as well as cultural and business differences that affect their clients’ marketing efforts in countries or regions around the world.
Experience The Fiercely Open Dialogue at Taan Worldwide Meetings
“There’s nothing more electric than a room full of intelligent people,” an editorial in AdAge stated. What an apt description of Taan’s three member meetings held each year in North America, Europe and select locations around the world.
At each meeting, members report on recent developments, successes, challenges and problems at their agencies. Then, in honest, fiercely open and revealing sessions during the meeting, members discuss, share and try to solve some of the remarkably common challenges they each face every day in their business.
Additionally, Taan’s financial counsel reports on financial management, tax planning, retirement and succession planning as well as profitability improvement strategies.
Taan meetings are great opportunities for knowledge and advice among peers and Taan’s professional counsels that will not happen in typical industry conferences or meetings.
Who Attends Taan Meetings?
Your peers. The decision-makers at the agency. Senior management represent the member agencies at the meetings. This preserves continuity and allows members to become close friends over time. This also is an important part of what makes Taan so valuable – friendships among peers.
How Do Members Work Together Between Meetings?
You might be surprised how often Taan members communicate with one another – either by email, phone, text, Slack, Zoom or even face-to-face meetings when necessary. Based on the close working relationships established at our meetings, members know who to call on for advice and assistance.
Member-to-member assistance ranges from client program work (special market expertise, market research, local PR, photography and video shooting, special events, media planning, digital development, broadcast production, personal contacts, etc.) to helping pitch new business to advice on agency operations (technologies and equipment, financial issues, employee issues such as benefit plans, handbooks, compensation, succession plans, etc.)
Webinars & Workshops
There are regular, topical webinars, usually at least once a month, which are open to Taan members and their staffs. When there is a need, we organize workshops for upper and middle management of member firms.
Financial Services Counselors
Locatelli & Company for Financial Services
Taan maintains a similar relationship with the Milwaukee, Wisconsin accounting firm Locatelli & Company, a specialist in advertising agency financial management. In addition to receiving regular management updates, the firm’s principal, Jim Locatelli, CPA, conducts a regular financial management workshop at many Taan meetings. He is also available for “quick opinions” at no cost by phone or email. Project work is available on a fee basis with costs estimated in advance.
Does Your Agency Have What It Takes to Join Taan Worldwide?
Taan Worldwide takes pride in the quality and caliber of our member companies. Here are a few of our expectations for potential new members:
An independently owned and operated communications company that is considered a leader in their market, who seeks inventive solutions, wants to grow and evolve and has been operating for a minimum of three years.
Brings a unique perspective and expertise that may benefit the organization and its members through selfless sharing.
Ability to invest time and be a consistently open and active participant in the network – attending all required meetings, selflessly sharing insights and expertise and engaging in dialogue as requested.
Is not considered a direct competitor of a current member within their market area.
Demonstrates the financial capability to invest the required funds to pay both the annual dues and the costs to attend required meetings and other special events. Typically, this is a minimum of about 5000 USD per year.
If your firm is interested in becoming a member, please send your inquiry to [email protected]
Interested In Becoming Part of the Taan Worldwide Network?
If you are interested in learning more about Taan Worldwide, or in applying for membership, please contact Taan’s Headquarters ([email protected]) Or feel free to contact one of our current members. Any one of us will be happy to discuss the merits and opportunities of being a Taan member.
We are proud to announce that Socialites Group/ThompsonSpencer, headquartered in Auckland, New Zealand has joined Taan Worldwide. Founded by award-winning marketer and entrepreneur Wendy Thompson in 2010, with Melanie Spencer joining as CEO in 2019, now have a team of more than 40 people. The 2021 and 2022 Campaign Silver Independent Agency of the Year […]Read More.
Creative agency Mountain View Group has joined the Taan Worldwide organization of independent communications companies. “We’re excited to be part of such an esteemed group of international agencies and industry leaders and look forward to learning and sharing with the Taan members.” — Stephen Pruitt, Mountain View Group Founded in 1981, Mountain View Group is […]Read More.
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ANGIE ( https://www.angie.fr ), headquartered in Paris, has joined as member of Taan Worldwide! Great to have this well respected and leading independent communications agency in France as a member of our organization. The agency was founded by Eric Camel in 1988. There are 140+ people on staff with expertise in Crisis Management, CSR, Internal Comms, B2B, management advisory. “We are […]Read More.