The members of Taan bring knowledge, history, culture, skills, perspective, expertise, and the willingness to share all this with each other to help each of us be better agencies and leaders.
We asked Taan members why Taan is important to them — “Why Taan” video
Here are some perspectives from our members.
Taan Meetings: A Recipe for Success
— Jean-Marc Demers, Braque, Montreal, Canada
One of the most important reasons to affiliate your agency with an association of independent agencies like Taan Worldwide is the privilege of connecting with your peers. Being able to meet with fellow agency principals is invigorating and invaluable, and especially more so in a non-competitive environment such as Taan. Don’t get me wrong, there is tremendous value in meeting local agency owners in your community or your state, but one cannot afford as much candor when dealing with the folks you compete with on a daily basis.
Why I decided to join Taan… (read more…)
There’s No Business Like Agency Business
— Andrew Eklund, Founder & CEO of Ciceron

Perhaps another reason for my side-eye reaction to the punditry of the industry is that there’s just no business like the advertising business. We are a strange ecosystem. In my side of the house — the digital one — we’re mashing up hardcore data nerds with media sophisticates and delightfully off-their-rockers creatives. Oh, we’re supposed to make money doing this too.
( read more...)
Taan – my worldwide board of directors
— John McCallum, Levy McCallum, Glasgow, Scotland

( read more… )
How Taan made me better
— Doug Austin, Austin Amplifies – Taan Affiliate, Taan Member – (2011 – 2016)
I was seeking a global network for one very specific reason; I was never again going to lose a global opportunity because I did not have physical offices across the globe. I went looking for a global agency peer group and after interviewing the usual suspects, joined Taan. I needed a peer group which provided connections to in-market access, what I got with Taan was oh so much more.
( read more… )
An Organization based on Trust
— Peter Gerritsen, President – Taan Worldwide

Prospective members ask what that means. It’s a hard concept to explain when they have not experienced this idea outside of their own agency. “Experience” is a key word here…