The members of Taan bring knowledge, history, culture, skills, perspective, expertise, and the willingness to share all this with each other to help each of us be better agencies and leaders.
Here are some thoughts about “Why Taan?” from our members.
There’s No Business Like Agency Business
— Andrew Eklund, Founder & CEO of Ciceron
I’m not one to read business books. In fact, I kind of loathe them. Perhaps that’s because I’ve spent my entire career in the digital marketing and advertising business, and there’s a whole cottage industry of business books on topics like “Social Media for Business” or “Digital Transformation” written by charleton authors who themselves are barely employable tools. Suffice it to say, I’m skeptical.
Perhaps another reason for my side-eye reaction to the punditry of the industry is that there’s just no business like the advertising business. We are a strange ecosystem. In my side of the house — the digital one — we’re mashing up hardcore data nerds with media sophisticates and delightfully off-their-rockers creatives. Oh, we’re supposed to make money doing this too.
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Taan – my worldwide board of directors
— John McCallum, Levy McCallum, Glasgow, Scotland
As boardrooms go ours is actually quite small, it has an oval, glass table that can seat 6 comfortably, maybe 8 at a squeeze, that’s not a problem for us as our board only has three people on it. A three person board could be a problem if it wasn’t for the fact that I’ve got 50 non-executive ‘directors’ who I meet with twice a year and speak with regularly in between times. Even better none of them are on my payroll or claim a penny in expenses from me.
My 50 ‘non-execs’ aren’t literally directors of my agency, they are in fact directors of their own. They have first hand experience of running an agency, of the challenges, the pitfalls and the opportunities that brings.
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How Taan made me better
I was seeking a global network for one very specific reason; I was never again going to lose a global opportunity because I did not have physical offices across the globe. I went looking for a global agency peer group and after interviewing the usual suspects, joined Taan. I needed a peer group which provided connections to in-market access, what I got with Taan was oh so much more.
When I realized that the best fit for my agencies was Taan, I made the decision to audit a meeting of the members during their North America meeting. What I learned during this meeting was that, unlike other peer groups I’d been associated with, these folks were truly honest, transparent about the good the bad and the ugly, and were genuinely proactive about helping to solve for any matter of issue we all face as agency owners.
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