There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process. The evil deceptionContent strategies are being skillfully developed. Complex message platforms are being devised, revised and […]
Read More.http://adage.com/mediaworks/article?article_id=139488 Today’s AdAge article, written by Michael Galin at MRI Starch, has a link to a slide show of the top ads measured through the research organization’s criteria. It’s interesting to view the results. Not necessarily "creative" examples of excellence. In fact, these do not align to how I would rate as great creative. What […]
Read More.I have two items: 1. Thank you all for submitting your work to our first annual Global Titan creative awards. Looks like we have a lot for the judges to review. good luck to you all. We will be announcing the winners in Copenhagen on 2 May.
Read More.The Best Print Ads of 2008 MRI Starch Names Top 10 Ads Based on Engagement by Michal Galin, Advertising Age, 3/16/09 MRI Starch has developed an "engagement score" that was used to measure the best performing ads of last year. Click on the slide show within the article. The text attached to each of the […]
Read More.T-Mobile Dance I don’t know if you have seen this commercial/event executed for T-Mobile in January in Liverpool. It is a commercial version of the phenom typically called Flash-Mobbing. Quite the production, but well executed. And, personally, it feels good to watch a few times. There are a few versions on YouTube, also a couple […]
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