Ciceron Take on Digital During Covid & Beyond

Posted on Monday, September 21, 2020

Digital Is Becoming A Permanent Shift For Brands

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AdvertisingInteractiveMedia

Taan Global Talks – Influencers in Vietnam

Posted on Thursday, January 16, 2020

Vietnam’s powerful Influencers are shifting trust among the younger population Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout […]

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UncategorizedMediaGlobal Talks Podcast

The Great Advertising Disruptor: Honesty

Posted on Friday, September 28, 2018

Worth your read — blog post by Andrew Eklund, Ciceron, Taan member in Minneapolis. Last month at the MediaPost Brand Marketers Summit in Lake Tahoe, I went way out on a limb and spent the entirety of my 40-minute presentation telling those in attendance everything they needed to do to never need my agency. (Oh. […]

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AdvertisingIndustry NewsFinanceMedia

Media Buy Transparency – mind the gap

Posted on Tuesday, May 27, 2014

Here is a very interesting article in Ad Age http://adage.com/article/news/ana-concern-grows-media-transparency/293259/      It looks like some clients are going to start looking to review details of contracts, relationships, and usage of programmatic buying, and digital media trading desks to better understand how and where their media budgets are being spent.      They probably should […]

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InteractiveMedia

Welcome new member – NorBella

Posted on Monday, April 28, 2014

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members firms, along with expanding our footprint around the world. “NorBella is not a typical media agency. They clearly demonstrate a strategic approach in developing communications […]

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TAAN NewsIndustry NewsAgency NewsMedia