Toerek Law joins Taan as a valued resource to our members

Posted by on Monday, May 14, 2018

(https://www.legalandcreative.com ) Announcing that Sharon Toerek/Toerek Law in Cleveland, Ohio, had joined our extended team of experts that support and counsel our member agencies. Toerek Law focuses on the independent communications agencies in IP, client contracts, and marketing law. Sharon explains her perspective for establishing this close working relationship with the members of Taan Worldwide […]

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The Problem with Passion

Posted by on Tuesday, February 18, 2014

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]

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Focus on R&D, Not Professional Development

Posted by on Thursday, August 8, 2013

An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds in research and development. So, why doesn’t the communications industry? This is not a tax code discussion. I’ll leave that to the accounting experts. Based […]

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Negotiation Tactics you need to know

Posted by on Thursday, April 11, 2013

Back in 2008, at our meeting in Laguna Beach, Baker Communications conducted an excellent workshop on Negotiation Skills. I know that more than a few of the members still use some of the tools that were offered in handling negotiations. I received an email from Baker Communications that had a link to an article that […]

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Belated Thanks to My Mentor

Posted by on Friday, November 2, 2012

Most of us in this wacky world of marketing have had a mentor (outside of a father or mother) at some critical juncture of our career. 

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