The Art of Brand Stories – Taan Global Talks

Posted on Tuesday, December 3, 2019

Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences. Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with […]

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AdvertisingCreativeBrandingGlobal Talks Podcast

Co-branding in the healthcare marketplace

Posted on Monday, January 28, 2019

Taan member Franklin Street has a great blog on this topic: Co-Branding Opportunities and Brand Valuation

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Branding

The Future of Betterment

Posted on Friday, May 20, 2016

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. Our second installment is from Taan member Stephen Moegling is a partner at Franklin Street, a health care and […]

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BrandingAdvertisingTAAN NewsIndustry News

Getting your brand found online

Posted on Tuesday, May 13, 2014

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog, your brand is active on several social […]

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BrandingAdvertising

Time for marketers to stop talking about branding

Posted on Wednesday, April 16, 2014

Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they’re right. The word “branding” itself has no more substance than a dust bunny and about as much impact on the bottom line. That’s why if brand management means anything to your company, […]

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Branding