Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences. Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with […]Read More.
We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. This is the first in a series of blog posts, originally appearing at: http://trendwatching.com/blog/marketing-with-a-clean-slate/ Here, […]Read More.
We are proud to partner with the team at TrendWatching. They have demonstrated their innovation and smart thinking in delivering valuable insights for a long time. It will be great to have them supporting our members. TrendWatching inspires meaningful innovation. Powered by a network of 3,000+ trend spotters globally and an in-house team of Trend […]Read More.
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]Read More.
I’ve already upload a new document in the resources folder. From Marketing Sherpa you’ll find out what they consider the top 5 case stories in mobile marketing during 2010. Maybe you don’t find them very creative, but they worked. It means that your creative teams should take a look before to start the process!!!Read More.