Vietnam’s powerful Influencers are shifting trust among the younger population Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout […]Read More.
Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences. Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with […]Read More.
Taan Worldwide announces the public release of our podcast series, Global Talks. Each monthly episode will cover an aspect of the communications and marketing industry from the viewpoint of Taan members around the world. Each are experts within their markets, sectors, capabilities, and cultures. One of the most valued attributes of the broad geographic footprint […]Read More.