Storytelling has always been the most valuable method for bringing people closer. In the past few years, this marketing tool has become an important element in the efforts to connect brands to their audiences. Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with […]Read More.
Taan Worldwide announces the public release of our podcast series, Global Talks. Each monthly episode will cover an aspect of the communications and marketing industry from the viewpoint of Taan members around the world. Each are experts within their markets, sectors, capabilities, and cultures. One of the most valued attributes of the broad geographic footprint […]Read More.
Worth your read — blog post by Andrew Eklund, Ciceron, Taan member in Minneapolis. Last month at the MediaPost Brand Marketers Summit in Lake Tahoe, I went way out on a limb and spent the entirety of my 40-minute presentation telling those in attendance everything they needed to do to never need my agency. (Oh. […]Read More.