Women who are running  businesses should detach from feminism and embrace their femininity.

My daughter started her carreer in a high stress male dominated industry. We were reflecting on how a woman can succeed in this environment  without becoming masculinised. Women who are running  businesses should detach from feminism and embrace their femininity.

My daughter started her carreer in a high stress male dominated industry. We were reflecting on how a woman can succeed in this environment  without becoming masculinised. Women who are running  businesses should detach from feminism and embrace their femininity.The truth is that women have been liberated. We no longer need to spend our energies proving that we’re equal. We own our own companies, we assume leadership roles and we don’t have to wear ties to work.Here are 5 ways to create this balance while getting respect from both males and females:You have a real advantage as a woman running a business – don’t blow it by wearing workboots and snarling at men, rather walk around in your stilettos with strength and conviction.