CATEGORY: TAAN News

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

Taan Worldwide announces election of our new member in Boston, MA, USA — NorBella (www.NorBella.com) A creative and strategic full service media agency. Taan continues our growth through diversifying the expertise of the members firms, along with expanding our footprint around the world. “NorBella is not a typical media agency. They clearly demonstrate a strategic approach in developing communications […]

We just finished the Barcelona meeting. 3 days of connecting, learning, networking and partying. One of the great speakers was Anne Shevchenko, a Ukrainian / English speaker who talked about Cultural Differences and what it means to your communication. I was struck by the increasing impact cultural differences have on the way we communicate as […]

It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It was a look forward at the likely economic impact of the internet and the mechanisms that would drive it. In 1997 few of us had any idea about the changes that were about to […]

Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn’t engage an audience, brand identity does. And that is the first place you should look if you’re not getting traction online. Click […]