Vietnam’s powerful Influencers are shifting trust among the younger population Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout […]Read More.
We have completed the video we recorded during our Prague Meeting in October. We recorded the opinions of a few members about the value of Taan for their businesses — growth, perspective, peers, sharing, collaboration, inspiration. Thank you to Taan affiliate, Carolina Monteverde/Smile Stories in Lisbon, for capturing and editing the video. And our member Vandekerckhove & […]Read More.
— by Helen Arathoon, Associate Director – Gabrielle Shaw Communications For those who are interested in or are new to Taan you may have got a sense of the benefits. The ability to contact a wide network of agencies, support for varied briefs you may be tasked to deliver, or a stamp of approval that you […]Read More.
— by Jean-Marc Demers, Braque, Montreal, Canada One of the most important reasons to affiliate your agency with an association of independent agencies like Taan Worldwide is the privilege of connecting with your peers. Being able to meet with fellow agency principals is invigorating and invaluable, and especially more so in a non-competitive environment such […]Read More.
Worth your read — blog post by Andrew Eklund, Ciceron, Taan member in Minneapolis. Last month at the MediaPost Brand Marketers Summit in Lake Tahoe, I went way out on a limb and spent the entirety of my 40-minute presentation telling those in attendance everything they needed to do to never need my agency. (Oh. […]Read More.