This week I was invited at the Ecommerce Gala (Gala Premiilor E-Commerce) to speak about neuromarketing. I did a short overview of the new field, described a couple of case studies and performed a live experiment with the EEG headset, along with a surprise that I will talk more about in a subsequent post in […]Read More.
I am testing a new software product (new for me) that you may find valuable. http://www.newsle.com It is delivering great and timely articles about the people in my LinkedIn list. Good stuff. Worth your time to give it a go. I would explain more, but here is a better description — Here is part of […]Read More.
A couple of weeks ago I was in a bar high in the Wicklow Mountains outside Dublin listening to a band, they were encouraging their audience to sing-a-long to ‘Dirty Old Town’, a popular tune on the Irish traditional music scene. One of my companions on the evening commented that it wasn’t an Irish song […]Read More.
I had a fun time chatting with Keith Burtis at CarbonView last week. Keith asked me to participate in his Research In Creative podcast. We talked about the merits of independent agencies belonging to a global network. If you are interested, here is the link to the recording: http://www.carbonview.com/blog/bid/79625/Research-in-Creative-Podcast-with-Peter-Gerritsen-of-TAANRead More.