Author: Peter Gerritsen

5 Ways to Create Cross-Media Synergy with Social Media – WEBINAR

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 Complimentary Webinar October 30
From www.RainToday.com

Social media is all the rage, but is there any strategy behind the madness? How do you successfully leverage social media in order to augment your tried and true marketing mix?  
 
Join social media strategist Jason Baer, president of Convince and Convert, to discover 5 ways to create cross-media synergy with social media.

Attend this live, interactive Webinar to learn how to:

  • Design and execute a savvy social media campaign
  • Integrate social media into your current marketing mix
  • Connect with your target audience using social media tools
  • And more…

 Title:   5 Ways to Create Cross-Media Synergy with Social Media    
 Date:  Friday, October 30                       
 Time:  11 AM PDT / 2 PM EDT
            
 Speakers:
 Jason Baer, President, Convince and Convert
Moderator: Sharon Hudson, Director of Advertising, MarketingProfs 

Reserve Your Complimentary Seat <http://www.raintoday.com/newsletters.cfm?action=act_newsletters_redirect&broadcastID=2300&linkID=47395&ID=82973>   Continue reading →

AdAge Article: MRI Identifies the Top 10 Most Engaging Ads

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http://adage.com/mediaworks/article?article_id=139488  Today’s AdAge article, written by Michael Galin at MRI Starch, has a link to a slide show of the top ads measured through the research organization’s criteria. It’s interesting to view the results. Not necessarily "creative" examples of excellence. In fact, these do not align to how I would rate as great creative.
What is worth noting is the caption text with each, discussing why each was chosen as "most engaging" examples of print work. 
I, personally, find this shown work to be lacking creativity.
Still, worth a few minutes of your time to link over to view the work and gauge your efforts against these 10 winners. Then, ask yourself why. Why did these win over so many truly excellent and "creative" solutions?

The 411 on Social Media

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 Tom Martin at Zehnder Communications posted a video of his recent presentation about Social Media. It is worth an hour of your time to view, if you are looking to learn more about what is happening in the space these days. For those of you that attended the Laguna Beach meeting, Tom was a guest attendee and a good friend of our TAAN Network.
Here is the link to the video:
http://www.vimeo.com/6366287