Author: Peter Gerritsen

Toerek Law joins Taan as a valued resource to our members

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(https://www.legalandcreative.com ) Announcing that Sharon Toerek/Toerek Law in Cleveland, Ohio, had joined our extended team of experts that support and counsel our member agencies. Toerek Law focuses on the independent communications agencies in IP, client contracts, and marketing law.

Sharon explains her perspective for establishing this close working relationship with the members of Taan Worldwide —
“I am thrilled to collaborate with TAAN on our new partnership. I look forward to adding value to TAAN’s members by providing timely content and counsel on the legal issues faced by independent agencies in an industry that moves quickly. My goal is to provide information and tools that help agency leaders navigate their legal challenges proactively and with confidence. And I’m looking forward to having a front row seat to all of the creativity and business acumen exchanged between TAAN’s members!”

Sharon will be an important legal counsel to Taan. She is an excellent fit with our members. And she will bring us a wealth of insights and support to improve our work. Welcome Sharon!

 

Channel Key approved for Taan Membership

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Taan Worldwide has a new member!
Welcome to Channel Key in Las Vegas. ( https://www.channelkey.com )
The agency is an Amazon Marketplace Agency —
“Channel Key is not only an Amazon Consultant, we provide TurnKey marketplace outsource solutions. We help you develop your marketplace strategy and also have all the resources and expertise to help execute a strategy to expand your brand to Amazon, the fastest growing marketplace in e-commerce.”
– Dan Brownsher, CEO
This is a young agency, that has already established itself as a leader in this very fast growing field.
Channel Key will bring us expertise in this expanding marketing arena. As we continue to expand our breadth of expertise around the network, Channel Key fits our view for the future.
Welcome to the entire team at Channel Key!
Glad to have you as part of our Taan Worldwide.

Orange Sparkle Ball joins Taan Worldwide

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Orange Sparkle Ball a design firm based in Atlanta, Georgia, US. (http://www.orangesparkleball.com)

Founded in  2001, with expertise in Communication Strategy and Design, Environmental Design, Service Design, Industrial Design. OSB thinks strategically to solve problems and design impactful solutions.

“We’re excited to announce that we have been accepted to Taan Worldwide – a global network of independent agencies. Not only is Taan filled with great people, it provides us an expanded network of insights and partner skillsets. We’re excited about the opportunities to continue to grow our global viewpoint.” – Meaghan Kennedy, Founder of OSB

All of the Taan membership is excited to welcome Meaghan and the entire team at Orange Sparkle Ball to our global community.

Creative Dreams joins Taan Worldwide

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Creative Dreams (http://creativedreams.mx/en/home/ ) in Monterrey, Mexico has been approved for membership in our global network of independent communications experts network.

We Welcome Rudy Joffroy and the entire team to our organization. The talented team at Creative Dreams enhances our breadth and depth of expertise in digital and social marketing, and we now have a strong member in Mexico.


The Future of Betterment

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We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend.

Our second installment is from Taan member Stephen Moegling is a partner at Franklin Street, a health care and digital branding consultancy based in Richmond, Virginia. 

Here he unpacks our recent Global Trend Briefing on THE FUTURE OF BETTERMENT – providing his take on some of the key issues facing health and wellness in 2016 and beyond: where are consumer expectations heading? And how can brands help customers fulfil their dreams of self-improvement?

 

My first ad agency job out of college was writing copy to sell paper towels. I was taught to sell benefits, not features. Who cared if the paper towels were triple-ply? I made sure people knew these paper towels could soak up a kid’s most disastrous grape juice spill.

I also sold facial tissue, frozen dinners and tires. I made sure to tout how soft the tissue felt on a nose, how easy and convenient the frozen dinner was to warm up, and how you could feel safe having your family roll down the highway when you drove with my client’s tires. My first ad agency job out of college was writing copy to sell paper towels. I was taught to sell benefits, not features. Who cared if the paper towels were triple-ply? I made sure people knew these paper towels could soak up a kid’s most disastrous grape juice spill.

I sold a lot of paper towels, tissue, salisbury steak and tires. But until I read Trend Watching’s April Trend Briefing on The Future of BETTERMENT I had no idea that I wasn’t emphasizing the benefits that people really wanted—what people really buy when they buy anything…..

 WANT TO READ MORE …  http://trendwatching.com/blog/what-people-really-buy-when-they-buy-anything/