Twitter and Blog both recognized this week. It’s been a good week at The Duffy Agency. Business is brisk, the weather is wonderful and we received two small items of recognition in social media circles.
Author: Sean Duffy
Sean is a founder of The Duffy Agency, a digital marketing agency. The Duffy Agency specializes in developing proprietary audiences for international brands. The agency has offices in Malmö, Sweden and Boston, Massachusetts with partner agencies in 50 other cities around the world. Sean splits his time between Boston and Malmö.
Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001.
In addition to his involvement with the agency, Sean is also Lecturer and Practitioner in Residence at the Lund University School of Economics & Management. As a frequent speaker on online marketing and strategic brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK. Sean has also served two terms as the European governor of TAAN Worldwide (www.TAAN.org).
Download The International Duffy Tribune
New digitally optimized edition
Hot off the press, the latest edition of The International Duffy Tribune is ready for download.You’ll notice this issue is enhanced to make the most of the digital environment with embedded links, video and moving images. Continue reading
Social Media Shines in the Black Forest
TAAN holds its Autumn meeting in Freiburg Germany
The Black Forest seemed like an apt setting for an industry besieged by the economics of gloom and doom. However, after four days in this idyllic hamlet, I’m happy to report that independent ad agencies are holding their own and are well-poised to create opportunity in the information age. >> Read More >>
TAAN at CANNES
If any members, prospective agencies or friends of TAAN will be at the Cannes Lions next week please get in touch so we can meet up.
Asif and I have set up an event page here. ( http://bit.ly/44ktj )
Hope to see some of you next week.
Thanks – Sean
Two things even social media can’t cure
WHY ITS A GOOD TIME TO GET BACK TO BASICS
Today you have more options for marketing your brand than ever. Tomorrow you’ll have even more. And that’s the problem. Explosive change is distracting. To read Ad Age or Campaign one would think that everything in our industry — from media to markets to research to consumers to the agency model — is in a radical state of flux. And it probably is. But in a world where so many things about our business are changing right out from under us, I think many marketing practitioners have lost sight of the two things that have not changed at all: the core functions of uncovering insights and telling compelling stories around them. Without these two things all the Twitter followers, Facebook friends and widget downloads will not help your brand. If you are on the client-side you should demand these skills of any company or social media guru who tries to sell you on their ability to help your marketing program. If you are on the agency-side you should make sure that in your efforts to keep up with all this change you do not neglect them.To help our TAAN agencies in this regard we have build our global meeting around this theme with the title “Back to Basics”. For those on the client-side and others I will include some “Back to Basics” posts in the months to come where I will explore the often-overlooked basics of good marketing and how they apply to today’s rapidly evolving marketing environment. If you enjoyed this post, please copy and paste the text below into Twitter.Brand Rants: Two things even social media can’t cure http://bit.ly/15oxBB