News

Our work in the food industry landed me at a conference this week with economists from Washington, D.C., management from some of the country’s largest commodities suppliers and a number of salt-of-the-earth types who produce The Other White Meat. There was much talk about, "The unintended consequences of a bad policy." Namely, ethanol.It seems when you […]

Our new site is built to be a showcase of TAAN’s reach throughout the world. TAAN is one of the leading global networks of independent advertising agencies, and it is important for us to demonstrate our collective skills, insight, and ideas for success with everyone willing to join in the discussion. Our new web site […]

Are you fascinated to the point of distraction with all the new snazzy technology that allows you to slice, dice, segment, sub segment, micro segment and puree your audience?  

The focus on growth in today’s business environment has caused many companies to lose sight of how success should be measured. It is not size; it is value. The importance of any product or service is based on value, not on the size of the company that offers it or just the costs to make […]

Greetings TAAN Members As we come to the end of 2007, and ready ourselves to begin the new year, I want to take a moment to wish you all the very best. 2007 has been the year of transition for TAAN. We have taken the next steps toward the next level for our network, growth […]