We mourn the passing of our friend and longest standing member of Taan Worldwide.
On April 23, 2020, the COVID-19 virus took from us a great man.
He is survived by his wife, Dolly, his son Ilker, a loving family, an agency team, countless students who learned from his wisdom, and his friends here within Taan. He has given us much for many years.
Yakup was the Managing Partner of Ilancilik Advertising Agency in Istanbul, Turkey. Founded by his father in 1909, it is the oldest advertising agency in Turkey. He was also a university lecturer at Yeditepe University and Kültür University for many years.
Yakup’s many years in this profession gave him a wealth of insights that he shared with all of us. Usually in the form of a story that imparted nuggets of his wisdom. Yet he was always seeking to learn. A constant student of the business of advertising. He sat in the front row of our Taan meetings, challenging new ideas, and seeking ways to improve himself and his agency.
We all mourn the passing of our friend. And we are here to support our member, Ilker Barouh, as he navigates Ilancilik as the next generation of agency leadership.
Yakup Barouh will be missed by all of Taan.
His legacy will continue. In the often stated “Yakup” conclusion to his stories — “etcetera, etcetera …”