The Future of Betterment

Posted by Peter Gerritsen on Friday, May 20, 2016

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will offer up their opinion on a current trend. Our second installment is from Taan member Stephen Moegling is a partner at Franklin Street, a health care and […]

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The power of the right network for you

Posted by Peter Gerritsen on Monday, March 14, 2016

Is the Independent Agency Network still relevant and important in today’s fast-paced, always changing communications profession? Absolutely, if it is the right network for you and your needs. While other networks team up to fight a never-ending battle against the large global holding companies, Taan Worldwide takes a different approach. As a network, Taan works […]

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Getting your brand found online

Posted by Sean Duffy on Tuesday, May 13, 2014

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog, your brand is active on several social […]

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Our industry needs more Curmudgeons…

Posted by Peter Gerritsen on Monday, May 12, 2014

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the appropriate word to describe two people that are worth time time investment. I follow these two industry veterans because they both do a fantastic job […]

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The Problem with Passion

Posted by Sean Duffy on Tuesday, February 18, 2014

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this sentiment is increasingly being confused with a positioning strategy for brands and individuals. The word used to fuel this fallacy is “passion”. Click to read […]

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