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Peter Gerritsen

The Future of Betterment

We have partnered with our longtime global resource, Trendwatching, to explore the practical application of trends from the perspective of communications agencies. Each month, one of our Taan Worldwide members will

Peter Gerritsen

The power of the right network for you

Is the Independent Agency Network still relevant and important in today’s fast-paced, always changing communications profession? Absolutely, if it is the right network for you and your needs. While other

Sean Duffy

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content

Peter Gerritsen

Our industry needs more Curmudgeons…

…not egotists, gurus, and blowhards — we have plenty of those. Maybe curmudgeon is the wrong descriptor (I think old person that whines all the time). Perhaps “Skeptic” is the

Sean Duffy

The Problem with Passion

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years I find this

Sean Duffy

Why Content Marketing is more than Publishing Content

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat is like the court jester? Under funded, non-prioritized, programs run

Sean Duffy

The Cure for Content: Part 1

Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of

Peter Gerritsen

Seeing the world through new eyes

http://www.youtube.com/watch?v=PYCqYJtFkFM

I watch podcasts from @ThoughtfulChina. Some good insight into marketing industry issues happening in China. A recent show (http://www.thoughtfulchina.com/en/why-us-stars-need-chinese-fans-en.html) was an interview with Johnny Galecki, during his recent first trip

Peter Gerritsen

Focus on R&D, Not Professional Development

An article originally posted on AgencyPost, July 29, 2013 Manufacturing, tech, sciences, energy and automotive — these and just about every industry segment that exists budget and invest significant funds

Peter Gerritsen

Beware of purely data driven decisions

 Math seems to be taking over the communications business. Mountains of data, unending analytics tools, statistical modeling, numerical forecasting… Just about every tool in the business is now built around