I received a query from our friend, David Weekes at LOUD in Sydney, this morning. He is wondering how agencies and marketers are embracing the mission of going beyond “campaigns” and working toward a higher calling in the work and actions. For clients and for the agency. Continue reading
Author: Peter Gerritsen
Advertising in a Recession
The IPA in London has put together some useful documents that address the advertising industry during these difficult economic times. There is a page on their web site (http://www.ipa.co.uk) that offers a few documents for sale, a few free ones, and a link to the Financial Times web site (Advertising in a Downturn) that also addresses advertising in down economies. These are worth investing some of your time to check them out. You will find some useful data to use in working with your clients in developing current and 2009 plans. Continue reading
Some Creative Ideas to share
When I responded to Farley Day’s blog request below, it got me thinking about the multitude of sites that offer interesting perspectives and cool new “ideas” that are happening in the creative world. Continue reading
Our Newest Member
Welcome to Opinion Valley in Paris! Continue reading
Industry Insight Resources
Mike Carlton, Carlton Associates, has published a new whitepaper with a great perspective on better understanding of clients. It is titled: "The Client Trilogy" and can be found on his web site. Continue reading