I am pleased to announce that MSTF Partners in Lisbon, Portugal is now a TAAN Member. Continue reading
Author: Peter Gerritsen
“Watch What You Say” – by John Feldman
John Feldman, Partner at Reed Smith and TAAN’s esteemed legal counsel, wrote the following article that originally appeared January 30, 2009 in MediaWeek. Any marketer who uses testimonials or endorsements should take a few minutes to read it. Continue reading
A couple of items coming out of the IPA
I received the email newsletter from the IPA in London this morning. There are a few good items that are worth your time seeing and reading. Continue reading
Dealing with Procurement
Tim Williams and Ron Baker have been long-time advocates of our network. Both have spoken at past meetings. They are leading the charge in getting our industry to rethink the compensation models that exist today, and utilize Value-Based methods. Continue reading
What are you doing right now to change your marketing habits?
“There is not a future, if you cannot deliver the present.”
– Jonathan Salem Baskin Continue reading