Here are two interesting perspectives about determining the value of your agency.
Many members have asked about this topic, so we reached out to the experts for their thoughts. Continue reading
Author: Peter Gerritsen
Announcing the election of Mike Gallagher as a US Governor of TAAN
Michael F. Gallagher is Managing Partner/Account Services at Aloysius Butler & Clark (AB&C). The agency is a 37 year-old firm whose roots have been in healthcare, financial services and higher education. Continue reading
Where do YOU think the industry is going?
Tom Martin has a very interesting perspective on where the ad business may go in the future. He just posted his latest thinking in his AdAge blog: Continue reading
Burns Marketing Communications joins TAAN.
Announcing the election of a new member of TAAN! Continue reading
Integrated Marketing
It seems that one of the most used terms that the industry throws around these days is “Integrated”
What does the term mean to you?
Do you use this term to describe how you align your capabilities to the marketer’s needs?
Are you really just cross-selling traditional in-house departments and resources? Continue reading